There would be no global sports industry without a television to play and replay sunning moments, show us legends in the making and generate advertising revenue. Media technology has, in turn, shaped sports. Miniature, wireless, handheld digital cameras that give the viewer unbelievable proximity put them in the action and take them just about anywhere they want to go have transformed the sports-viewing experience. Others could argue that these technologies have had a more profound impact. They have created a fan base and have popularized the new sports and new superstars overnight.
